Sure, the ‘tried and true’ methods work but don’t dismiss some ‘outside the box’ ways of to get more blog traffic.
A couple of days ago I wrote a post about why you’re not getting blog traffic and the feedback was great. I decided to write a follow-up and include some not-so-common methods of building blog traffic.
1. Use another form of media
Using written words to publish a blog post may be the most common way, but it’s not the only way! Mixing it up can sometimes introduce you to a whole segment of your target audience who may not have found you otherwise. For example, if you have a birdwatching blog and you normally use written words and photos for your blog posts, try using video for your next one. Record your next nature walk and promote it on YouTube.
2. Syndicate some of your blog posts
An often overlooked method of gaining a wider audience is syndicating some of your posts on another site. Usually, this involves sharing some of your post (such as the first paragraph) on their site with a link back to your blog to read more. Over the years, I’ve used several syndication sites with varying degrees of success. I just started using BizSugar and shared my previous post about blog traffic. Notice how only a small section of the post shows. When their readers click the title, it takes them directly to my blog post.
On some syndication sites, users can vote for their favorites and also use the social buttons to share it with their followers.
3. Target your audience better and ask them what they want to know about
Clarifying and targeting your ideal audience is the first thing I teach in my blogging course because it can make or break your blog or business. Spend some time re-evaluating who you’re trying to reach and why. Remind yourself why you started your blog and ask yourself how far you’ve strayed from that. Ask your current audience what they want to know. Their answers may surprise you.
4. Create something and give it away for free
Create a mobile app, a custom blog theme or an ebook if you don’t know how, hire someone to create it for you. Then, give it away for free and include a bio and link back to your blog. Make it so good that users will want to visit your blog to find out more about you.
5. Get business cards
You might be thinking, what’s so ‘outside the box’ about business cards? The thing is, most bloggers don’t have them, so for us this is outside the box! You can order them online and have them delivered right to your front door in a few days. Then pass them out! Keep some on your car, your wallet, your gym bag, your diaper bag and your back pocket.
6. Stay on top of your niche’s trends
Staying current on the latest trends and news in your field can bring you more traffic by giving you ideas for blog posts. If you have a cooking blog and a new, highly anticipated food show is getting ready to premiere – write about it! If you have a book blog and a best selling author wrote a controversial tweet, write a post sharing your opinion. You may get a surge of traffic that dwindles away the next day, but you have a great chance of picking up some new readers. Use google trending topics to see if there are any trending searches you can write about on your blog.
With some creative thinking and a willingness to try methods you never have, you can open your blog up to potential readers and followers who may not have found you via traditional ways. If you have an outside-the-box way of getting traffic, tell us in a comment below.