A blog without traffic is like talking to yourself in the mirror.
Not that there’s anything wrong with talking to yourself in the mirror. But let’s face it – it gets old quickly.
Before we get into why your not getting blog traffic, let’s go over what exactly traffic is.
Unique visitors: Anyone who is visiting your site for the first time.
Visits: How many times your site was visited even if it’s not the first time.
Unique Page Views: The number of unique or individual pages a visitor viewed.
Page Views: How many pages a visitor viewed while on your site, including repeat visitors.
If you’re reading this you’ve probably been blogging for a while (maybe even a long while) but your visitors and page views are not increasing.
In most cases, it comes down to three things –
1. You’re not blogging consistently
2. Your content sucks
3. You’re hiding
If you don’t blog on some kind of consistent basis, your traffic is not going to be consistent either. You may have highs and lows instead of a steady flow. This has been my main issue this year because I’ve been focusing on opening my blogging course and haven’t made time for writing blog posts. I saw a noticeable decrease in my traffic during February and March when I wasn’t blogging.
Make no mistake, blogging consistently doesn’t mean you have to blog every day. Try to keep your pace the same each month even if that means you only post once a week (although I don’t recommend it – aim for at least every 5-6 days which is like six times a month).
Another reason your traffic might be low is that your content is boring, written poorly or has nothing particularly interesting to say. Nothing will make visitors run screaming from your blog quicker than bad content. The thing that makes this hard to identify is that most bloggers don’t think their content is crappy.
Ask 2-3 people you trust to read a few of your posts and give you some constructive criticism. Take their feedback and work on creating posts that people want to read.
You can also try something I talk about in my blogging course. Visit a few blogs that are successful in your field and read some of their posts – but don’t read as a reader, read as a writer. Pay attention to how they put words together. Notice how they describe something they saw or heard. Be aware of how you feel when you read their posts. What lessons can you take and apply to your own posts? Start with these blogs or google “Best (your niche) blogs”.
Best food blogs of 2014
Best travel blogs if 2015
Best DIY Blogs of 2014
The last reason why your traffic might be suffering is you’re hiding. Maybe you are scared of people judging you or you’re afraid of failing – or succeeding. Try to push yourself out of your comfort zone (even just a little) to get out there. If for no other reason then that the people that need to read what you’re writing will have a hard time finding you, if they find you at all. Start small, with circles of people you trust and feel comfortable with and work on expanding that circle regularly.
In addition to the suggestions above, try these three traffic-building strategies.
1. Link to your own posts and to others. Linking to your own content within other blog posts on your site can increase page views by helping to navigate your readers to other useful content related to what they’re already reading. Also, by internally linking your best content it helps search engines by pointing them to content you deem valuable.
Linking to external sites helps you get traffic by getting you noticed by other bloggers in your field which may lead to collaborations and exposure for your own blog. It can also help your blog become a trusted resource for your readers by including valuable information. My personal experience using this strategy has been nothing short of amazing. Several years back when I was writing regularly on my unschooling blog, I linked out to other reputable related blogs on a regular basis. It climbed up the search engine results for my keywords faster than my other blogs and was given a page rank of 5.
Note: I have not updated that blog in a very long time and my page rank has dropped down to a 3 overtime.
2. Publish a comprehensive monster of a post about your niche. Write one that is so informative that other bloggers will want to link to it and share it with their followers. If you have a travel blog, write a post detailing everything someone would need to know about taking a cruise. Interlink to your previous cruise posts, use photos that bring your words to life, answer any questions your readers have about cruises, create a chart showing what cruises are best to take a different times of the year and share your own cruising experiences. This is also the perfect opportunity to link out to valuable cruise posts from other travel bloggers. Aim for 700+ words, run it through a spell and grammar check and share it wherever you can.
3. Make your site responsive across several devices. More and more, people are using their mobile devices to access the internet and one-third of all web pages are now being served to mobile phones. If mobile users can’t read your blog without pinching and scrolling, chances are they won’t come back. Check if your site is mobile-friendly with this free tool from google.
With some work and consistency, you can build your traffic up from where it currently is. Please share any traffic building tips you use in a comment below.